DCW is a global leader in the sausage casing industry with over 250 years of experience. Despite its strong offline presence, the company struggled to appear in Google search results for relevant keywords, due to competition from established players who had invested heavily in SEO for years.
DCW faced a major challenge in increasing its online visibility, with limited resources to compete against rivals who had much larger budgets for SEO and link building. The company had only a handful of links pointing to its website, while competitors had thousands or tens of thousands of links.
To overcome this challenge, Blue Polo, a digital marketing agency, was brought on board to help DCW increase its search engine rankings. Our team started by optimizing all the on-site content and tags on the DCW website to make it as SEO-friendly as possible.
From there, our link building strategy was developed and executed, with a focus on high-quality, low-volume backlinks. This included writing and publishing press releases on relevant news about DCW, and securing links from relevant blogs and local news sources.
Over the course of a year, our team executed a comprehensive and targeted link building approach that delivered hundreds of high-value, niche-specific backlinks to the DCW website. This, along with a well-thought-out anchor strategy, allowed for aggressive and sustainable growth in search rankings.
Despite limited resources, DCW saw significant improvements in its search engine rankings. The company went from not being found in Google to appearing on page 1 for 16 high-value keywords, and page 2 for 21 keywords, with ongoing improvement.
The impact of the SEO program was even more impressive considering that it was executed with a limited budget and only 12 months to work with. DCW was able to outcompete its rivals and establish itself as a leader in the industry through the power of targeted SEO.
This case study highlights the importance of investing in targeted and efficient SEO strategies, even with limited resources. By focusing on high-quality, niche-specific backlinks, DCW was able to achieve impressive results and establish itself as a leader in its industry. The success of this campaign demonstrates the power of smart and targeted SEO in a highly competitive digital landscape.
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