Why User-Generated Content as Ads?

Cost Effective: According to Statista, the cost of a 30-second TV commercial in the US can range anywhere from $3,240 to $62,400.

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Trustworthy: According to a Sprout Social study, 88% of consumers are likely to buy from a brand after reading online reviews about it from other customers. 9 out of 10 consumers read reviews before making an online purchase. 92% of consumers say they trust UGC more than traditional ads.

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Sell More: More than 50% of millennials rely on recommendations from friends and family when deciding whether to buy a product or service. 70% of respondents said they’ll make purchase decisions based on real people's reviews

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Authentic: Consumers are 2.4x more likely to say that UGC is authentic. 75% of marketers say they’re aware that UGC makes branded content more authentic

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Higher Engagement: Posts featuring UGC had 6.9x more engagements than posts with brand-generated content

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Get Found: 25% of search results for top global brands are linked to UGC93% of marketers say consumers trust content produced by other consumers

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Want to learn how to use UGC in your social media ads but don't know where to begin? Download our FREE guide!

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The guide will act as your step-by-step playbook for sourcing, moderating, licensing, advertising and measuring UGC!

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There is NO easier way to get started and become a UGC expert in no time:

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