Influencer Marketing for Clinical Trials: Addressing Diversity and Inclusion Challenges
Diversity and inclusion in clinical trials are paramount to ensure the efficacy and safety of medical interventions across all populations. However, recruiting a diverse participant pool remains a significant challenge, often compounded by historical mistrust, logistical barriers, and lack of awareness. Influencer marketing presents a novel approach to reach underrepresented groups, but it must be navigated carefully to address inclusivity effectively. This blog post explores the role of influencer marketing in enhancing diversity in clinical trial recruitment and the strategies needed to overcome existing challenges.
