Raise awareness of Pfizer's "Get Healthy, Stay Healthy" resource center among BIPOC communities through diverse health influencer campaigns on social media.
Our team first identified diverse health influencers from the BIPOC communities, who were highly engaged and had a strong following in their respective niches. These influencers included physicians, nurses, dietitians, and other healthcare professionals. We worked closely with Pfizer's legal team to ensure that all campaigns and influencer content adhered to industry regulations and standards.
To effectively reach the target audience, we utilized a multi-channel approach that included Instagram, Facebook, and Twitter. The influencers created and shared engaging content that highlighted the benefits of the "Get Healthy, Stay Healthy" resource center and encouraged their followers to utilize the resources available. The content was designed to be educational and informative, helping to dispel common myths and misconceptions surrounding BIPOC health.
The campaign was highly successful, with over 500,000 people reached across the country. The influencer content generated over 250,000 Native View Impressions and over 16,000 engagements, including likes, comments, and shares. The content was well received and resulted in over 1,000 highly qualified clicks to the landing page, where users could access the "Get Healthy, Stay Healthy" resource center.
IMPACT: By partnering with trusted health influencers from BIPOC communities, Pfizer was able to reach a wider audience and increase awareness of their "Get Healthy, Stay Healthy" resource center. The engagement generated from the influencer content helped to create a dialogue and encourage users to seek out and utilize the resources available. This campaign was not only a success in terms of metrics, but it also helped Pfizer fulfill their mission of improving public health and well-being.